Firm trains students on digital marketing, others
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The maiden edition of ‘The Pass it On Programme’ organised by NABSolute Media recently held in Port Harcourt, the Rivers State capital.
Founder NABSolute Media, Victor Okpala noted that the programme was aimed at training students and youths on multiple disciplines including digital marketing, data analysis, creative design, programming and web development in both rural and suburban communities.
During the training, Okpala stressed the need for students to embrace marketing tactics by identifying the pain-points of customers and offering to serve.
He introduced them to the rudiments of digital marketing in an interactive session on subjects like the channels of digital marketing and researching a market position. He with intermittent assessment to examine participants’ grasp of the topic.
The inaugural class was well-attended by 50 people with 80 per cent being teenagers and young adults between 13 and 26 while other participants were about 27 and above.
Speaking on the significance of the training, Okpala said it doesn’t just offer a perspective that would prepare students for today’s modern world and demands of the marketplace, it also serves as a first hand tool of empowerment with practical exercises that aids knowledge.
He said outstanding students would be rewarded with laptops and internship opportunities with leading organisations in their field of interest.
“As the program grows, there are plans to secure strategic partnerships with academic institutions and a vast array of platforms to make foundational lessons on modern skills available to more young people,” he said.
He advised participants to increase their knowledge of digital marketing by getting free lessons on foundational knowledge sources like the Hubspot Academy, Google Digital Skills,among others.
At the end of the training, participants were presented with certificates.