How Do YouTubers Make Money?
With the incredible popularity of online entertainment, YouTube has blossomed into an extremely viable career choice for young people all around the world. With the ability to watch content on the platform for free whenever you like, it is the perfect outlet to get your creations and opinions out to the greater world.
There are millions of videos uploaded to the site every day, so reaching a point where you can make a living from the service isn’t going to be easy, however, there are ways to make money from your videos even with a smaller audience.
In this article, we will be breaking down all the ways that creators can earn revenue from their YouTube content.
The first and most obvious way to make money from your videos is through the Google AdSense service. How this works is that YouTube will run ads before or during your video, or showcase them around the video on the site and for every 1000 people who view these ads, you will earn a small portion of the revenue, usually between one to five dollars.
AdSense’s payout does vary depending on how the platform is performing. In some situations where advertisers have chosen to pull their ads from the platform the rate per view may decrease, but sometimes circumstances can see them increase as well.
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This is the perfect model to use if your channel is raking in thousands of views, but for smaller channels, this may not give the results you desire as you can only withdraw at a minimum of $100.
While AdSense will use Google ads to place their customer’s adverts on your content, if you’re after a higher rate of pay or ads that suit your content, then you may want to seek out brand advertisement opportunities.
Often this process will come from a brand approaching a creator and asking them to do an advert for a product or service during a video in return for an amount of money. This is where larger creators can make huge amounts as brands look for creators with the perfect audience for their products.
Unfortunately, landing these opportunities as a smaller creator can be increasingly difficult, but there are other ways to build rapport with companies that could potentially lead to brand ads in the future.
You don’t always have to use YouTube itself to make money from your content on the platform. One of the best ways for newer creators is through Affiliate Links. If you’re only starting out brands may not want to take a risk and have you use your platform for their ad campaign, however, they may supply creators with affiliate links that can be used at checkout on their respective storefronts.