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Job Alert: Head of Creative and Marketing (Fashion Business) at Smart Partners


  • Smart Partners Consulting Limited – Our client who owns a luxurious fashion outlet is recruiting to fill the position below:

    Head of Creative and Marketing (Fashion Business)

    • Job Type
    • QualificationBA/BSc/HND   MBA/MSc/MA  
    • Experience
      15 years
    • Job Field
      Media / Advertising / Branding  

    Department: Creative and Marketing

    Main Objective

    • To provide operational leadership and direction for all units under creative and marketing department.

    Job Responsibilities
    Marketing Strategy:

    • Work with website developer and designers to ensure website is user friendly, well-maintained and constantly updated with the latest Technology with an emphasis on merchandising and increasing sales.
    • Maintain and update the online marketing plan for the website.
    • Develop selling points, key features, and key sales messaging for online promotions and collateral.
    • Work with marketing colleagues to create campaigns and improve search engine rankings, increase traffic to the site and strengthen customer loyalty.
    • Monitor key performance indicators on the website and develop plans to improve them.
    • Develop Strategies to increase traffic to the website with the incorporation of best tools, such as utilizing social media channels, search engine optimization and blogging to maximize revenue.
    • Take responsibility for the management and the ongoing coaching of ecommerce team members in line with core skills/competences identified for the roles within best practice guidelines.
    • Excellent Leadership and supervising skills to lead, direct and motivate e-commerce teams into meeting performance and growth goals.
    • Partner with Operations Team to monitor and ensure stock is at appropriate levels.
    • Discuss action planning, including specific milestones, timetables and monitoring activities to keep the team focused and to create and appropriate sense of urgency.
    • Work with team to upload products and promotional banners to the website as well as attach prices, attributes and image ID to each product.
    • Study front and back-end organization and propose functional recommendations regarding customer buying experience and digital merchandising to enhance web presence.
    • Track and reports on all site metrics and statistics to optimize conversion and meet company objectives.
    • Implement daily webpage changes (include SEO support) to maintain accuracy of public facing website content and functionality.
    • Perform other duties as assigned by line manager
    • Responsible for preparing creative look seasonal calendar and assignment of creative team into task.
    • Responsible for ensuring all timelines are set and followed by creative team.
    • Responsible for engaging other business unit on creative unit seasonal work plan
    • Provide complete look for updating and reviewing of merchandising complete look line and database.
    • Create matching stories from incoming merchandise using the order worksheet and send looks created to merchandising unit to aid allocation.
    • Work with merchandising team to re-merchandise slow sellers in stores by recreating the look to aid sales.
    • Responsible for ensuring merchandising complete look line sheet are used for upselling and cross selling.
    • Responsible for using color as a guide to merchandise arrangement in store.
    • Responsible for products visual merchandising and planning in store layouts to promote cross and up selling.
    • Ensure hangers are arranged correctly facing the right away from the customers.
    • Ensure every top must have bottoms to go with it. No merchandise most be found without a bottom.
    • Responsible for preparing and executing photo shoot creative look essential calendar plan.
    • Work remotely with stores to ensure that their windows are done properly and make sure corrections where need be.
    • Responsible for changing window display according to theme/cycle and send the image to all store as a guide to ensure uniformity
    • Responsible for ensuring external signage is clean and all letters displayed.
    • Responsible for changing windows display once in 2 weeks or following schedule time-table.
    • In-Store Products Arrangement Compliance Management
    • Mannequin Visual Look Management
    • Creative Photo-shoot Management
    • Stores Seasonal Campaign Idea Generation and Executions
    • Stores Voucher and Gift Promotion Management.


    • Experience: Minimum of 15 years with International Exposure
    • Qualification: BSc / MSc with Relevant International Training.

    Method of Application

    Interested and qualified candidates should send their Resume along with a Cover Letter to: [email protected] using the “Job Title” as the subject of the email.

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