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Job Alerts: Business Intelligence and Digital Marketing Officer at Lagos Business School (LBS)



Lagos Business School, an Educational institution is recruiting to fill the position below:

Job Title: Business Intelligence and Digital Marketing Officer

Location: Sangotedo Ajah, Lagos
Employment Type: Full-time

Job Details

  • The primary purpose of this role is to develop and execute traditional and digital marketing plan, developing marketing materials and conducting market research.

Essential Duties / Key Job Roles and Responsibilities
Includes but not limited to the followings:

  • General marketing administration including reporting and analytics.
  • Identify emerging trends with data mining, analysis, and interpretation to evaluate the need for programme modifications or pricing changes, and develop appropriate recommendations.
  • Conduct periodic market research and generate industry-specific reports.
  • Develop and manage marketing materials.
  • Identify, develop and generate intelligence from marketing activities and marketing channels.
  • Devising strategies to drive and track online traffic to the company website and provide internal reports regularly.
  • Developing and managing digital marketing campaigns utilising a range of techniques including and not limited to paid search, SEO, and PPC.
  • Developing and managing social media strategy and engagements.
  • Manage and upload content on the website
  • Promote company’s products and services in the digital space.
  • Evaluating customer research, market conditions, and competitor data.


  • Bachelor’s degree in any discipline from a recognized University.

Skills Requirements:

  • Must possess computer skills, including, but not limited to Microsoft Office Suite.
  • Data analysis skills using Ms-Excel and other statistical packages
  • Experience managing PPC, SEO, and Affiliate programs
  • Strong understanding of current online marketing concepts, strategy, and best practices.
  • Experience in E-commerce, SEO, PPC, Email marketing, and social media
  • Must understand and be proficient in both traditional and digital marketing
  • Must be a thinker and possess the ability to support strategic planning and execution for marketing activities

Professional Qualification:

  • A professional qualification will be an added advantage


  • Minimum of 3 years relevant work experience.

Application Closing Date
7th May, 2021.

How to Apply
Interested and qualified candidates should:
Click here to apply online

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