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Job Alerts: Performance Marketing and Communications Specialist at a Reputable Microfinance Bank


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A reputable Microfinance Bank with its Head Office located in central Lagos requires a suitable candidate to fill the position below:

Job Title: Performance Marketing and Communications Specialist

Location: Lagos

The Position

  • We are looking for a smart, entrepreneurial and ambitious Performance Marketing and communications specialist to drive our marketing and communication efforts in bringing our new suite of fintech products to market.

Key Responsibilities

  • Leverage product, market and customer insights to develop and maintain customer-focused value propositions for new and existing fintech product initiatives
  • Define innovative and differentiated customer centric value propositions, messaging and product positioning that address the evolving needs of our customers, markets, emerging trends and opportunities.
  • Conceptualize, build, and execute growth initiatives focused on increasing acquisition, engagement, and retention.
  • Masterminding, executing and optimizing creative acquisition campaigns across multiple paid and organic channels(PPC, paid social, aggregators and CRM)
  • Go-To-Market Strategy and Execution: Define responsibilities, activities and timelines for marketing our product offerings, and making sure these align with the distribution strategy.
  • Audience Identification: Define the appropriate target audience and user personas for our various product offerings.
  • Messaging & Content: taking the Lead on the development and delivery of internal and external product positioning collateral and core messaging, web content, newsletters, sales and marketing materials and internal product sales guides
  • Sales Enablement: Responsible for equipping internal stakeholders with education, information, content and tools about new products.
  • Measurement & Analytics: Track and analyze the effectiveness of your activities, using metrics for marketing effectiveness, sales performance and financial results.
  • Optimize our paid media budget and performance against targets.
  • Keep up to date with industry best practices and monitor competitors’ growth activities in the fintech tech space.


  • Extensive growth experience working in fintech environments.
  • In depth knowledge of user acquisition, conversion, and retention mechanisms for fintech products
  • Hands-on digital skills including paid social and PPC experience in a high growth B2C tech environments.
  • Ability to take ambiguous problems and solve them in a structured, hypothesis-driven, data-supported way.
  • Good project, stakeholder management, communication and relationship building skills
  • Strong customer focus with excellent understanding of customer and market requirements, and experience of linking these to product positioning and messaging.

Application Closing Date
Not Specified.

Method of Application
Interested and qualified candidates should forward their CV to: [email protected] using the Job Title as subject of the email.

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